To be honest, I thought it was an April Fools joke.
On a day rife with bad spoof articles and terrible gags, I figured when blogger Ginny Skalski tweeted that Raleigh’s metro daily, The News & Observer, was going to begin distribution of an electronic edition, it was just another one of those things that would go away when the clock struck midnight and the pranksters hung it up for another year.
I was wrong. In an e-mail sent out Tuesday, The News & Observer was “proud” to hawk it’s newest product, the N&O e-edition.
Aside from the fact that the hip name already includes abbreviations, which is sure to draw the texting crowd (r u srs?), the paper’s marketing team also highlighted some of the other features of its “newest newspaper product.”
The e-edition is a digital replica of the print newspaper, available on your computer 7 days a week. It’s visually pleasing and reads like the real thing – perfect for the traveler, youngster or mover and shaker in your family.
I would love more than anything to join the managers at the N&O in a hearty laugh and a hard drink and congratulate them on a prank well pulled.
But they’re not smiling. Read the rest of this entry »