I don’t know why, but news people seem to be largely afraid of change.
You sort of expect it at larger news organizations, where experienced newsroom leaders are set in their ways and a lot of money has been invested in the infrastructure of the existing business model. But I also saw it occasionally in college newspapers, where young staffers were often reluctant to do things differently.
An anomaly though it is, especially at a time when news organizations need to be bold to stay alive, you see perfect case studies whenever new technology enters the mix.
Most recently, of course, it’s Twitter, that oh-so-trendy microblogging service with an exponential growth rate, an usually high bounce rate and enough hype to pique the interest of Oprah herself (and apparently the cute puppy in her profile picture).
After being mostly scorned at first by management, individual journalists began realizing the true potential that Twitter could provide for their work, and they began to pick it up.
Then came the rules. Read the rest of this entry »